Dental Laboratory

A dental laboratory that serves dentists across its region wanted to grow its list of client offices. Its audience is busy dentists and office managers, many of them Spanish speaking, who choose a lab based on quality, turnaround and trust.

Challenge

Dental labs sell to professionals, not patients. The lab relied mostly on word of mouth, its website did not reflect the quality of its work, and it had no paid search presence when dentists went looking for a new lab. It also needed to speak to both English and Spanish speaking offices.

Solution

We wrote and produced a short brand video with voiceover in both English and Spanish that shows the lab’s craftsmanship and explains why offices make the switch. We redesigned the website around what dentists care about, with clear calls to send a case or call the lab, and installed tracking, including the Meta Pixel, so every visit can be measured and retargeted. Then we launched the lab’s first Google Ads search campaign aimed at dentists and dental offices in its service area, and set up a system for producing consistent social media content.

Results

The lab now has the complete marketing foundation it never had before: a professional bilingual video it can use on its website, on social media and in sales conversations, a modern website built to turn visiting dentists into new accounts, and a search campaign that puts it in front of offices actively looking for a lab.

What We Delivered

• Bilingual scripts, voiceover and brand video production
• Website redesign
• Meta Pixel and visitor tracking
• Google Ads search campaign setup and management
• Social media content system