Chiropractic Practice

A chiropractic practice came to Trueba Media to restart its new-patient marketing. The practice focuses on thorough, individualized care, and every new patient starts with a full consultation and examination. They needed patients who value that kind of care, not bargain hunters.

Challenge

Earlier campaigns built around low-priced new patient specials brought in plenty of calls, but too many of those leads never started care. The practice needed fewer, better leads from people actively searching for help with neck pain, headaches and related problems, and a way to make sure none of those leads slipped through the cracks.

Solution

We rebuilt the Google Ads strategy around the practice’s real front-end offer, a full consultation and examination, instead of discount specials. Ads send searchers to a dedicated landing page with an intake form that asks about their symptoms, how long the problem has lasted and what they have already tried, so the practice knows who it is talking to before the first call. The form is connected to the Trueba Media CRM, so every new lead is captured and followed up automatically.

Results

The practice now has a complete, trackable path from the first click to a booked consultation. Every inquiry arrives with the patient’s symptoms and history, lands in the CRM and gets a fast follow-up, and the front desk spends its time with people who already understand what the practice offers. We share every lead with the practice and review lead quality together on a set schedule, adjusting the campaign as we learn what works.

What We Delivered

• Google Ads search campaign strategy, setup and management
• Landing page with a detailed patient intake form
• CRM integration with automated lead follow-up
• Regular lead quality reviews with the practice